A Training Platform by Patrick R. Coyle
Patients & Profitability™
Where Finance Meets Access. And Strategy Meets Outcomes.
The Foundational Truth
In today’s pharmaceutical industry, you can’t serve patients sustainably unless you understand profitability—and you can’t maintain profitability unless your strategy supports access and affordability.
That’s the balance I’ve built my career on—across R&D, U.S. oncology launches, global portfolio leadership, and now as an advisor and trainer to the life sciences industry.
Patients and Profitability™ is more than a phrase.
It’s the lens through which financial clarity, commercialization excellence, and patient outcomes must all align.
Training Tracks for Pharma’s Future Leaders
I offer two training experiences—each is tailored to your role—but both are united by the Patients and Profitability™ principle…
Finance professionals seeking leadership growth
Commercial leaders who must understand the economics behind every GTN, pricing, and distribution decision
Rising as a Finance Leader™
For FP&A, GTN Analysts, Controllers, Future CFOs
Learn how to evolve from tactical executor to strategic decision-maker. This course is built around the Finance Leadership Ladder, helping you master not just financial acumen—but how to shape patient access strategy, cross-functional impact, and commercial launch success.
You’ll learn:
- The role of finance in new product launch planning
- How to decode GTN dynamics and drive stakeholder alignment
- What it means to lead access-informed finance strategy
Featured Module:
“Your Forecast Funds Patient Innovation.”
Capstone:
Building a Business Case for Financially Sustainable Access
Finance Fundamentals for Commercial Leaders™
For Brand Directors, Access Teams, Hub Operators, Sales Strategy Leaders
If you’re responsible for brand performance, you need to understand what’s behind the numbers. This course demystifies key financial concepts—so you can speak the language of CFOs and navigate GTN tradeoffs like a pro.
You’ll learn:
- Gross-to-Net 101: From list price to what actually hits the books
- Channel strategy implications: Specialty vs. retail vs. AG design
- The hidden financial drivers behind patient support programs
Featured Module:
“What Access Teams Should Know About Accruals, Forecasts, and Revenue Risk.”
Capstone:
Scenario Planning for Re-Launch Profitability
One Mission. Two Perspectives. Same Lens.
Both of these trainings are built around the same philosophy:
When we align access strategy with financial precision, we unlock sustainable innovation.
It’s not just about getting drugs to market.
It’s about keeping the doors open for the next wave of therapies.
It’s about balancing the scale—for patients, and for long-term profitability.
Patrick discusses how modeling different commercial and access scenarios helps teams broaden their thinking and anticipate real-world risks. He notes that every forecast is imperfect, and relying on old analogs—especially in today’s changing geopolitical and market environment—can mislead strategic planning. Instead, organizations should use dynamic scenario planning tied to copay, payer, and access programs to detect where they may be overpaying for access or missing bottlenecks in patient fulfillment.
He closes by emphasizing that scenario planning drives collaboration, especially pre-launch, encouraging teams to pilot new models or alternate distribution strategies. This approach not only strengthens GTN accuracy but also enhances the patient experience, reinforcing that better access alignment directly supports both patients and profitability™.
Scenario Planning Training includes exercises where Finance and Commercial teams build multiple GTN outcome models based on changing parameters (demand uptake, channel mix, copay program success, rebate rates, dynamic regulatory conditions).